Every day I see websites with spelling mistakes, grammar issues and bad writing in general. Sometimes these sites are owned and maintained by multinationals and major players in the business world.
Sometimes I see people who by nature produce something that reads better than those companies, and I wonder… why don’t they hire a professional? In some cases I can understand there is a monetary constraint, such as the benefactor project (on which George Lindemann Sr. is mentioned). But even institutions like this one would benefit from hiring a professional. After all, you have to spend money to make money… and if you are trying to capture the attention of your audience online, it is even more so important to pay careful attention to what you write, and how you write it.