Christine Buske.com

… is a question I always ask indirectly, but rarely get an answer to. Good writers also depend on good clients, and that statement can be generalized to almost any profession. When you speak to the people handling your marketing campaign, whether they are designers, writers, or photographers, make sure they know what they can do to personally contribute to making you happy.

Just communicate, and everyone will be able to do the job faster! Most revisions I see in business are necessary because parties did not effectively communicate in the first place.

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If you calculate your hourly wage, what are you worth? $50, $100, $200 per hour? However much it is, compare this to the amount you would pay to get some of those really annoying little chores (e.g. accounting, copy writing) done by someone who loves to do them. It’s simple, if you are a real estate agent and you calculate you make $100 per hour when you are showing homes to clients then it does not make sense to do chores yourself that cost less than that. In other words: if you could be out there making $100 an hour, why sit inside to write your own marketing material and only save yourself from paying a copywriter $90 per hour? You are actually “paying” and additional $10 per hour just for the “privilege” of sitting at your desk doing something you may dislike. At the very least, you are spending more money this way, not just because you would be earning more doing what you are good at, but also because you may not maximize your ROI since marketing is not your expertise.

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Recently, for the first time I actually switched roles and hired a writer myself, basically to help me handle some of my work load for one particular client. By fluke, the client left me in control of the hiring process. I have to say, there are some overlooked yet very competent writers out there who are able and willing to do a great job. But for every competent and professional writer, there is also a paranoid one (not to mention the ten out-right bad and/or unprofessional ones) who has seen his/her fair share of scams. 

 I’ve always been worried about not receiving payment, but never actually gone so far as to refuse a job because the client (for whom it was the first time working with me as well) refused to make an advance payment. It really is a tug and pull game, and when dealing with unknown writers and unknown clients, who do you trust?

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