Article Marketing: An Interview with LeAnn Weiss, Author of Hugs for Friends & Heartlifters for Mom

Here in another installment of The Article Guy'saccomplishment?
Article Marketing Interview Series. Today IArticle writing quickly led to a book contract. I
interview Leann Weiss, author of Hugs for Friendsnow have almost 7 million copies in print.
& Heartlifters for Mom.4. Where do you get your ideas?
1. How did you get started writing articles?Listening to the radio (music, talk shows, &
April 1996, I went to a Christian writersnews), browsing bookstores once a week, t.v.
conference to find out how to protect mycommercials, reading popular magazines, bill
copyright on a personalized product I was deskboards, networking with a wide variety of people,
top publishing. At the conference, I scheduled anlistening to conversations while I'm at airports or
appointment with Lee Grady to discuss thepublic locations & skimming a ton of books.
possibility of writing a devotional for Charisma5. What has article writing and article marketing
Magazine. Lee delivered the keynote at thedone for you and your business?
luncheon before our meeting. During hisTo be honest, I haven't really written many
presentation, he said that his magazine onlyarticles the last eight years because I was so
accepted devotionals if you were a nationalbusy writing books and articles seemed to be so
speaker or author. So I went up to him aftertime consuming. But I'm re-examining the
lunch to cancel our meeting. He asked what typepossibility as your templates will make it much
of writing I did.easier to write without monopolizing my time. So
He was surprised when I explained that I wasn't ayour article teleseminars have been very helpful.
writer, I had only registered to learn more aboutTHANKS! And I hadn't really thought of writing
copyright protection. Lee asked what I did for aarticles for the web.
living. When Lee learned that I was a politicalPoints we can use
consultant, he asked me a series of questions. An1. You never know where an interview will take
hour later as we wrapped up our discussion aboutyou.
Christians in politics, he asked if I could meet a2. 11 different sources of ideas - "Listening to the
two week deadline to write about the topic weradio (music, talk shows, & news), browsing
had just discussed. October 1996 my first articlebookstores once a week, t.v. commercials,
was published in their election issue.reading popular magazines, bill boards, networking
2. What has been your biggest mistake?with a wide variety of people, listening to
My first article started with over 4000 words. Itconversations while I'm at airports or public
took me almost two weeks to cut it to 1200locations & skimming a ton of books"
words.3. One article can lead to a book deal.
3. What has been your biggest success and/or4. One article can launch a career.