| What you presume they want is rarely true and | | | | When you run out of ideas for that topic, go for |
| what you want is not the same as theirs. That is | | | | the next winner. Repeat until you make use all the |
| the lesson I learned after years of doing business | | | | ideas. |
| both online and offline. | | | | What if you don't have enough traffic to do a |
| Making an assumption that you know it is the | | | | survey? Rest assured, there's another way |
| biggest mistake. For instance, even if people say | | | | though. In the members area of article directories, |
| that they want to know about specific thing, you | | | | for instance EzineArticles.com, you can find the |
| could still go wrong with the format of the | | | | stats for each of your articles. |
| information. Authors may deliver their content in | | | | Look for the one with the highest view in it. Make |
| an e-book while the audience really want it in | | | | a note about the topic and the title. It is now |
| audio CDs or digital audio like MP3s. | | | | obvious that people want to know more about |
| The same lessons can be used for article writing | | | | the topic. As a bonus, you can also learn which |
| too. If you have a site or a blog with some | | | | titles work best for your articles. |
| traffic, you can setup a poll or ask an open-ended | | | | Getting ideas for your next article may not be |
| question so they could answer the topic they | | | | that hard, especially if you follow what the |
| want to hear from you. Take the topic that | | | | market says. Give them what they want, and |
| appears most often in the result of the poll and | | | | you'll later get what you want. |
| write a few articles about it. | | | | |