| I may be putting my neck in my own noose with | | | | reader what it is that they're going to read. Then, |
| this one, but I've always believed that honesty is | | | | if they're interested in what is being conveyed, |
| the best policy. As somebody who has written his | | | | they'll read the article. It's that simple. Now, |
| own books on article writing and marketing, what | | | | constructing a title that will get a person to follow |
| follows may sound like I am dissing my own | | | | through and read is beyond the scope of this |
| work. Well, in a way, maybe I am. Okay, | | | | article. But ultimately, that is your first absolute. |
| confused? Good! Keep reading and hopefully, I'll be | | | | You MUST construct a title that gets the reader's |
| able to clear up your confusion. | | | | attention. |
| Let's get to the question that I put forth in the | | | | What next? Well, after they see the title and click |
| title of this article. Are there any real absolutes? | | | | through to read the article, regardless of how you |
| Well, that really depends on what it is you're | | | | do this, the article itself better deliver on the |
| trying to accomplish with the article itself. Since I | | | | promise of the title...and it better do it quickly. |
| don't know what your objectives are, I can't | | | | See, people have very little patience these days. |
| really speak for you personally. So I will speak in | | | | They are looking for instant gratification. So if |
| generalities and hope that what I am about to | | | | they're not told right away what it is they are |
| say applies to you. It should, but it may not. | | | | expecting to be told, they're going to leave. So |
| Most people write articles for one purpose...to get | | | | however you construct the article itself, it better |
| the attention of the person reading. The author | | | | get to the point...quickly. |
| may want the reader to just have a good laugh, | | | | Beyond those two things, there are no absolutes. |
| cry or temper tantrum even, or the author may | | | | The actual content, how you close, and so on...it |
| want the reader to follow through and ultimately | | | | doesn't matter. Because depending on what it is |
| purchase something at the conclusion. Whatever | | | | you're trying to accomplish, those variables are |
| the motive is, you still need to get the attention | | | | going to change from article to article, the |
| of the reader. Otherwise, the article doesn't get | | | | nuances of which are way beyond the scope of |
| read. Okay, so how do we do that? | | | | THIS article. |
| Well, the reader, beforehand, has no idea what | | | | So in short, no, there really are no absolutes |
| the content of the article is going to be like. The | | | | other than the ones I've pointed out here. |
| only clue they will ultimately have is through the | | | | Makes article writing pretty easy...wouldn't you |
| title of the article. That title MUST convey to the | | | | say? |