| Book marketing dynamo John Kremer had many | | | | John Kremer insisted that this was the real key in |
| tongues awagging at the Erma Bombeck Writers | | | | executing your marketing strategies. If you do it |
| Workshop after his presentations on the Amazon | | | | well you'll be making connections with many |
| book launching strategy. The author of 1001 | | | | partners who own their own lists and have similar |
| Ways to Market Your Book discussed the tactic | | | | interests to yours. If you hire someone to |
| of enrolling joint venture partners to help catapult | | | | execute an launch for you, Mr. Kremer pointed |
| your book, if only temporarily, onto a bestseller | | | | out, you miss out because you won't get to |
| list. He also did a special session on using viral | | | | develop these relationships. If you nurture and |
| video and attracting mega-traffic to a website. | | | | maintain a connection with the partners who |
| Many of the attendees were incredulous and didn't | | | | launch your book, you'll be able to work with |
| see how the ideas could apply to their books. | | | | them again in the future to launch other books, |
| That's because, I think, they were getting too | | | | products, workshops or even your services. |
| caught up--perhaps even overwhelmed--by the | | | | Again, it's about the big picture. Too many writers |
| details and missing out on the big picture. Here's a | | | | might do a launch and never contact their |
| way to look at John's lessons--and your book | | | | partners again. That would be such a waste. |
| project--in a whole new light. | | | | Think Creatively |
| Big Picture=Your Vision For Your Book | | | | You would think as writers we wouldn't have to |
| Before you look at the lessons you must have a | | | | be reminded to think creatively, but from what I |
| clear vision for what you want from the | | | | overheard at the conference it seems a |
| promotion of your book. Do you want more | | | | necessity. Mr. Kremer showed us many instances |
| speaking engagements? Have you self published | | | | of how video is used to promote on the internet. |
| and you want to attract an agent or traditional | | | | Again, I heard writers say "I don't see how that |
| publisher? Do you want to attract more clients? If | | | | would work for me." Understand that when you |
| you don't know what you want it will be harder | | | | think that way, you're closing yourself off to |
| for you to choose which tactics will be right for | | | | possibilities. Sometimes all it takes is a little |
| you or even know how to gauge their success. | | | | imagination to take an idea and stretch it to fit |
| Once you understand your vision, it will be easier | | | | your situation. |
| for you to see that... | | | | Try this. Sit down with a sheet of paper and |
| Each Tactic is a Part of a Bigger Process | | | | answer this question: if someone were to hand |
| This means that each tactic you employ will not | | | | you $1,000,000 to write out a 5 minute concept |
| end when the tactic is done. Ideally it should lead | | | | for a YouTube video for your book, and you |
| to something else. Let's take the launch strategy | | | | could make it as silly as you wanted, what would |
| as an example. I overheard many writers in the | | | | the concept be? Don't think too much, just write |
| room asking each other, "What good is it to have | | | | the most ridiculous thing to come into your head. |
| my book be #1 on for only an hour?" Well, if your | | | | Play with the ideas. Once you have something |
| marketing of your book goes no farther than | | | | written, see if you could (with a few tweaks |
| making this one thing happen, it won't do you any | | | | perhaps) execute it in real life. If you don't like it, |
| good. But if you take that ranking, write a press | | | | scrap it and try another. See? You're already on |
| release about it and send it out to the media, | | | | your way to trying something completely |
| then highlight it on your website and even perhaps | | | | different in your book marketing! |
| on subsequent covers of your book, then you're | | | | Of course not every marketing tactic will be right |
| parlaying that #1 ranking into further promotion | | | | for you, but it's up to you to think outside of the |
| and more attention. Throughout this process you | | | | box and see the possibilities. And who knows? |
| will also be... | | | | Maybe your book will stay on the bestseller lists a |
| Developing Relationships | | | | lot longer than you planned! |