Book Marketing - The Day That is Different For Your Career Strategy

The first step of any process is one that fictionfrom a distant author to a trusted teacher
writers use in every story: The Day That Was· Have free reign over your material to
Different. That's the turning point event thatput it out in many formats-to reach learners
moves a character toward the central conflict. Inwhether they are auditory, visual, tactile, or
order to turn your book or book idea into yourtraditional
primary business, you'll have to make the decision· Have everlasting availability of your
that Today is The Day That is Different.work-no more backlists or Out of Print signs
Do you find your current circumstances· Create an entire body of work from
satisfying?your one book or book idea-with products ranging
· Months or years spending blood andfrom reports ($7-$97) to training courses
tears on a manuscript then handing control of it($500-$1500) to private mentoring and consulting
to strangers who have no passion for it besides a($5,000-$10,000)-no more buck-a-book royalties
bottom linefor you!
· Hours spent creating and tweaking· All this without traveling for speaking
proposalsengagements or enduring another endless book
· Spending thousands of dollars on writerssigning
conferences on a thread of hope that you willYou can take charge of your writing career by
catch the attention of an editor or an agenttaking your focus off paper and ink and taking
· Applying for permission from publishingyour work online. With Internet services ranging
gatekeepers so the world can benefit from yourfrom $10-$40 per month, an online approach is so
expertiseaffordable and you need no college degree in
· No input whatsoever into decisionsInternet marketing to get there.
ranging from cover design to advertising dollarsThe good news is that you can follow both paths
and marketing strategiesoutlined above and be successful. Do you already
· Royalty checks that range from $0.25have a book in print? Examine your options and
to $1.50 per book sold-minus reserves againstmove ahead within our contract boundaries.
returnsAre you marketing a manuscript? Step back and
· A bookstore shelf life for your work ofdefine your end goals for that information. If you
4-6 weeksare looking for the prestige of seeing your name
How much better would it be to:on a big publisher's release list, sharpen that
· Take control of your career in everyproposal and get it out there. But if you want to
facet-no more contract restrictions or askinghave a wider impact on individuals and make a
permissionliving while you are helping them, consider your
· Make direct contact with the peopleoptions. Today could be The Day that is Different
who need your message most-elevating youfor you.