| In Book Proposals That Sell: 21 Secrets to Speed | | | | an uphill challenge? Yes. However, your chances |
| Your Success, author Terry Whalin uses a | | | | are improved if you are able to provide a |
| personal approach to address an impersonal | | | | personal marketing plan which demonstrates a |
| topic--writing a nonfiction book proposal. Mr. Whalin | | | | strong email or internet following, and plans for |
| provides examples of his personal experience, | | | | extensive outreach through conferences and |
| that enable readers to view the real life of editors | | | | speaking engagements. New authors, who can |
| while offering the best strategies for getting your | | | | offer detailed plans like these, will improve their |
| work in front of the publishers of choice. I used | | | | chances. |
| many of the the suggestions recommended by | | | | When authors submit book proposals and |
| Mr. Whalin resulting in my receiving an award for | | | | manuscripts, there is a level of anxiety while |
| one the best proposal submissions at Delaware | | | | waiting for a response. Like many others, I am a |
| Christian Writers Conference. | | | | product of the "waiting challenge." Mr. Whalin |
| In this detailed book, Mr. Whalin not only describes | | | | provided clarity by describing a typical day in the |
| what editors look for when reviewing proposals, | | | | life of an editor includes title meetings, editorial |
| he takes readers behind the scenes into the world | | | | planning meetings, concept meetings, publication |
| of traditional publishing so they gain clarify about | | | | board, and marketing and sales meetings. At each |
| the acquisitions process including: details about how | | | | level, a proposal can be rejected. His detailed |
| publishers seek new titles; why their first | | | | description of each meeting reinforced the |
| "acquisitions strategy" is returning to their existing | | | | importance of following strategies that will provide |
| authors first; why new authors face the | | | | the best possible opportunity for success. |
| challenges they do when submitting their work. | | | | Book proposals That Sell provides more than a |
| Mr. Whalin explained that editors are more | | | | "how to" perspective. It is a personalized |
| comfortable with authors who have an | | | | conversation from an experienced editor who |
| "established following and a successful sales track | | | | cares about those who sincerely want to follow |
| record." Does this mean first time authors have | | | | the rules and get published. |