Define Your Publishing Objectives

Many aspiring novelists, begin the writing processdifference between the two is that with
without really thinking about what his/herindependent publishing you, the author, have all the
publishing objectives are. They don't think aboutfinancial risk but if your book is successful, you will
questions such as: Why do I want to write areap the financial rewards.
book in the first place? How will this book beIf your goal is to earn your living as a published
published? For whom am I writing this book? Whoauthor it is extremely important to treat your
is my target market? How am I going to marketwriting as a job. Life happens and it's easy to fill
my book?your time with things that will keep you busy.
These are questions that should be answeredDon't let that happen. Schedule time to write.
prior to writing your book. Here are a few thingsThen when it's time to write, write!
to consider:Treat your writing as a business
What are your goals and objectives?- As an author you are an entrepreneur.
- Why do you want to publish a book? (What is- As an entrepreneur you need to treat your
your Big "Why"?)writing as a business.
- Is this a hobby or do you want to earn a living- As a business, have you written your mission
as a writer?statement and vision statement?
- Are you going to print just a few copies forThere has never been a better time to be a
friends and family or do you want worldwidewriter. The internet makes it easy to connect
distribution?with your fans anywhere in the world. The world
- Do you want to become a household name?of publishing is changing and this change has
- Who is your target market?resulted in a tremendous opportunity for writers
- Are you passionate about your writing?that take control of their careers.
How do you envision your writing career?I'm going to end with a quote about the future of
- Hobby - A favorite leisure time activity orpublishing:
occupation."Let's be clear. Everybody who writes is going to
- Job - A paid or unpaid position of employment.publish what they write. This is not one of those
- Career - A life's work or journey.things that is debatable anymore...And it doesn't
The way you view your writing career will guidereally matter whether you think this is a good
you as you define your publishing objective. Ifthing or a bad thing for the world of books and
writing is just a hobby then traditional publishing ispublishing - it is going to happen regardless of
probably not for you. An inexpensivewhat any of us thinks"
self-publishing method is probably best. If your- The Complete Guide to Self-Publishing - p. 27-
goal is to make a living as an author great carequoting John Feldcamp, Pres. of Xlibris Corp.
needs to be taken with your work. Developing aThe process of getting published is time
strong marketing plan will be vital to your success.consuming and often frustrating as well as
Go after traditional publishing if you can. If thatextremely exciting. Defining your publishing
method doesn't work then independently publishobjectives from the start will give you guidance
your book. Take your book through the sameas you write and publish your book. Your fans are
steps a traditional publisher would. The biggestwaiting.