| Want to eliminate rejection and get guaranteed | | | | Persuasive writing starts with your headline, but |
| responses to your query letters? When you start | | | | don't be fooled into thinking that your headline is |
| thinking like a copywriter, freelance writing will | | | | more important than anything else: it's not. Your |
| become much easier, and much more profitable. | | | | offer is. |
| Discover five easy secrets of persuasive writing | | | | 3. Make Your Offer Irresistible |
| in this article. | | | | The offer is your writing. If you're writing a query |
| These secrets work for all freelance writers, | | | | letter for an article or a book, that offer must be |
| whether you're writing for the Web, for print, or | | | | irresistible: this means that you've done your |
| for multimedia scripts. When you use them, | | | | market research, so you know that your offer is |
| editors and buyers of your writing will love you, | | | | exactly what the editor wants. |
| and will use your services, no matter how much | | | | When you're writing the actual article or book, |
| you charge -- and please, charge well for your | | | | you deliver exactly what you promised in the |
| words. They're worth it. | | | | query letter. |
| 1. Chat on the Page: You're Having a Conversation | | | | Delivering on the promises in your headline (title); |
| Here's the most important tip in this article: be | | | | there's not much more to great writing than that. |
| clear. Read your article, query letter, report or | | | | 4. Make It Easy to Take Action |
| book out loud as you write. Reading out loud | | | | In my stints as an editor, I've always been |
| ensures that you're using a conversational style; | | | | amazed at the number of writers who make it |
| you'll eliminate any tendency to "write." | | | | hard to get in touch. Always double-check that |
| "Writing" is a form of self-consciousness, and it's | | | | you've included your email address, phone number |
| the curse of all new writers. It takes around five | | | | and postal address in all your writing. |
| years before a new writer stops "writing", and | | | | In the excitement of getting a project wrapped |
| just says what he's got to say. The earlier you | | | | up and out the door it's easy to forget simple |
| realize you're communicating, rather than writing, | | | | details like your contact information: don't. |
| the sooner you'll write like a pro. | | | | 5. Follow up: Don't Be a Snowflake |
| 2. Attract Attention With Your Headline | | | | It takes more than a single snowflake to make a |
| When I started my writing career as a romance | | | | snowstorm. It also takes more than one or a |
| novelist, an editor told me "You've got a lively | | | | dozen pieces of writing to make a career. Follow |
| style". My style helped me to sell novels and | | | | up with all your writing. |
| magazine articles even as a new writer, and it | | | | If you haven't heard from an editor or other |
| developed directly from my work as a | | | | buyer of your writing within a month: follow up. |
| copywriter. | | | | Do it consistently, and you'll have a great writing |
| Use the copywriter's formula of AIDA (Attention, | | | | career. |
| Interest, Desire, Action) in all your writing: all | | | | It all starts when you apply copywriting secrets in |
| writing is persuasive writing. | | | | all your writing. |