| There is an old saying that you catch more flies | | | | conversation. |
| with honey than with vinegar. If you're into email | | | | Next, you want to stress that you're there to |
| marketing, this is very true. Not sure what I | | | | help them. Give as much relevant info to the |
| mean or where I'm going with this? No problem. | | | | problem you're writing about without giving away |
| Sit back and relax and I'll explain why your email | | | | the store. Sure, I understand that ultimately you |
| marketing campaigns should be laced with honey | | | | want to make a sale and by giving away too |
| and not arsenic. | | | | much that might not happen. But trust me, if you |
| One thing you have to understand is this. The | | | | have a truly great product and are dealing with a |
| people you're writing to are just that, people. | | | | subject where you could write novels and STILL |
| They're not numbers on a wall. They're not | | | | not give away the store, it's in your best interest |
| prospects. Well, they are, but you can't treat | | | | to do it. The more you give, the more you will |
| them as such. They have feelings. Too many | | | | get in return. |
| marketers are all about the "sales pitch" and | | | | Finally, and I see so few people do this, at the |
| forget that the person on the other end would | | | | end of your emails, let the person know that |
| just like some honesty and assistance. Give them | | | | they are welcome to email you anytime at all |
| that and you have a much better chance of | | | | with any questions that they might have. Make |
| closing the sale. The question is, just how do we | | | | yourself available to your list. Show them that |
| do that? | | | | you're a friend before you're a marketer. I do this |
| You might want to start off by letting the person | | | | as often as I can and it works wonders. The |
| on the other end know something about yourself. | | | | truth is, few people will write to you because |
| The more personal you get, the better your | | | | most people are so busy. But the ones who DO |
| chances of reaching the other person. Too much | | | | write are the ones who will most likely become |
| of email marketing is way too formal. Sometimes | | | | your long time customers. |
| I feel like I'm reading a script from an informercial. | | | | Like I said, you catch more flies with honey. So |
| In my opinion, this isn't the best way to make a | | | | use a little honey the next time you compose an |
| connection with the one who's reading your email. | | | | email. |
| So get personal. Talk about yourself and ask the | | | | You might be pleasantly surprised at your |
| other person questions. Get them involved in the | | | | conversion rate because of it. |