Get Specific With Your Pitch Letters

My first non-newspaper sale was to be to aan outline.
religious magazine. Iwrote a query letter aboutFor your outline, think in short, salient points. If
how I wanted to write about new ways tohonoryou are pitchingan article on healthful eating in the
the Sabbath in our busy lives. I planned to writesummer time, you will want toinclude:
aboutfamilies who refused to join sports teamsResources for your nutrition information
that practiced and playedon Sundays, modernNutritionists, doctors, chefs you will interview
people looking to the traditions of generationspastNames and brief descriptions of recipes that will
of doing no cooking or housework on that day,be included
and ways to find aday of rest in the middle ofIf you are pitching an article on 25 tips on growing
the week for those in professions thatrequiredroses, include:
them to work Sundays.All 25 tips in their short form:
Instead of giving a list of points I wished toBest protection in winter,
cover, I wrote aboutthe Bible study class I taughtTrimming tips,
for years and how we learned new waysto honorWhen to fertilize
the Sabbath during the course's 34 weeks ofExperts you'll quote
meetings as away of selling myself to the editor. IHow you'll break down the quotes: into seasonal
added in something about myown busy life, andtasks, regionalrequirements, for beginners
that I wrote for a few newspapers. I didIf you are writing a query for creating a
notmention that I had pulled the magazine's nameplaygroup, your outlinecould take the form of:
out of a book onmarkets and never heard of itGetting started - classified ads, news releases,
before then.flyers
I received a letter that asked me to write theFirst meeting - choose time, places, snacks or no
piece on spec.snacks, parentsnight out
What I turned in and what they expected wereSample activities - fingerpainting, making snacks,
two different things. Iwrote about new ways tooutdoor games,music
feel the Sabbath in your heart, and toincorporateSample snacks - cheese and crackers, fruits and
that feeling through the week. I encourageddips, English muffinpizzas
embracing newways to include old ways ofWhat not to do - Avoid foods that can choke,
worshipping. The editor's response was aformsugary snacks, leavingchildren alone, meeting in
letter stating that my piece was inappropriate forhomes that are not childproofed.
theirmagazine. Only later when I read a copy ofIn all cases, the outline will be a part of the query.
the magazine did I realizethat it was quiteYou will stillintroduce your topic, why this particular
conservative in its approach to religion.magazine's readers willswoon over your article,
All this could have been averted if I had read theand why you are the person to write it.
magazine and notjust the magazine's guidelines,Theoutline adds depth to your query and allows
and if I had included an outline inmy query letter.you to avoid anymisunderstandings that will get
The query letter is your sales tool. What youyour article dropped. And adding anoutline to the
include in the lettershould only be your best sobody of your pitch letter when the guidelines do
that editors cannot turn down you or youridea.notspecifically request one will show the editor
You know your own writing successes andthat you are going tobe one of those blessed
professional backgroundas it suits your pitch, butwriters that makes life easier for editors.
how much other information should youinclude in