Getting Your Script Read and Sold - 5 Mistakes Every Screenwriter Should Avoid

FADE TO BLACK.don’t know when to head back to the
For a screenwriter, there’s absolutelycorner for a much-needed break (or even career
nothing that quite compares to the feeling youCPR). But it’s ill advised to continue
get when you type those last three words.shopping a script whose shelf life has (at least
It can be a short-lived euphoria.temporarily) expired.
Because once you’ve done enough fistWhy you might be doing it: Shopping a spec script
pumping and strutting to make Rocky Balboais often viewed as a numbers game: cast a wide
seem reserved and somewhat insecure, the nextenough net, and someone’s bound to nibble.
thing that probably pops into your mind is, WhatWe’ve all heard stories of award-winning
now?writers who, on the verge of throwing in the
A search on the Internet shows many pitchingtowel, decided to make one last sales call —
sites with tons of other aspiring writers out there,the call, in fact, that finally got things rolling.
all asking the same question. And for every tenIt’s hard to know when to keep sparring,
new writers who come out swinging with a specand when to step back. In this instance, a brief
script, there is one poor industry professional whotime-out and a consultation with your coach (or
is, more likely than not, doing his bestwhoever you trust to tell it to you straight) will do
bob-and-weave to sidestep them.wonders for your self-esteem, and might provide
Maybe we’re overeager, or simply toofresh insight into why your script’s not
green. For some of us, we’re too dazzledselling.
by the idea of earning a six-figure-plus paycheckRighting the wrong: Get off the ropes, kid. If your
to honestly assess whether or not we have thescript has made the rounds and it’s not
chops to be a screenwriter to begin with. Solooking good, take a break, and evaluate where
when it comes to shopping a spec script, wethings stand. If an industry pro turned down the
tumble into the same pitfalls that claimed thescript but took the time to give you notes, pull
careers of other aspiring writers, making fivethose out and give them a read — and
common mistakes that often jeopardize ourserious consideration.
chances of getting that big break.Over the years, Unk and his producing partners
But if you’ve got a well-crafted screenplayhave occasionally provided writers with
and can identify and avoid these mistakes, youwell-considered notes. “At times, we see a
have a fighting chance of getting your materialpossible ‘diamond in the
read and, ultimately, sold.rough,’” he observes. “And
Back to your corners, Writers. We’ve gotwhen that happens, we attempt to communicate
some strategizing to do.this with the writer, [telling him or her] ‘if
Common Mistake #1: Hyping it upyou’re willing to take some notes and
What it is: This mistake is all about the hypewilling to give it another couple of shots,
— who’s got what, who’swe’re willing to read it again.’”
selling what, who’s making what. As anTo his amazement, however, Unk reports that he
unknown screenwriter, chances are there’shas never had a writer take him up on his offer.
not a lot of hype going on around you… yet.Don’t be that writer. Roll your sleeves up.
In the absence of hype, writers can be temptedTake the notes. Go back to your corner, and
to over-embellish the facts when it comes tostart again. In Unk’s case, his company left
presenting themselves, and this can be a bigthe door open for those few writers to walk
mistake.back through, when the time was right. If such an
When I first began shopping a spec script, I livedoffer presents itself to you, take it!
three thousand miles east of Los Angeles, andNotes like the ones Unk volunteered show that an
desperately wanted to find a way to get myindustry pro took time from his very busy day to
foot in the door. I don’t know why, butthoroughly evaluate your project’s potential
one day, I decided it’d be a good careerand provide input based on his experience. Honor
move to call a producer I wanted to read me,this commitment to your efforts by giving the
and leave a voicemail that basically said, Sorry Inotes the consideration they deserve.
missed your call, I’ll try you again later.Common Mistake #4: Letting your gym
Seeing as I had a three-hour advantage, I knew Imembership expire
would get her voicemail (my passing acquaintanceWhat it is: When a boxer steps into the ring, he
with math helped tremendously in this first, crucialor she needs to be in top condition. This means
step). Once I got her on the phone, I reasoned,putting time in at the gym, working, sweating,
I’d so dazzle her with my pitch that if shefinessing, and then getting up the next day to do
suspected I had duped her, she’d let it slide.it all over again.
All good, right? Except she never called me in theThe wise writer, no matter how accomplished,
first place. And, thankfully, she never called meknows that the training never stops. That’s
back. By the time the sun was up in Santabecause, like a professional boxer, every new
Monica, I came to my senses and decided not toscript must be nimble, cut, and ready to go a few
make that follow-up call. I simply couldn’tdozen rounds with the heavies.
go through with the deception.For whatever reason, unseasoned writers often
Why you might be doing it: When people tell aneglect this fundamental part of the screenwriting
white lie, or embellish the facts, it’s oftenprocess. Don’t be that writer. Jen Frankel,
done out of fear of rejection. And in this industry,a produced screenwriter, playwright, novelist, and
rejection deals the knock-out punch to aspiringthe Director of Development for Wildcard
screenwriters on a daily basis.Pictures, observes that a writer’s technical
Some psychologists believe that lying aids inprowess on the page is the first thing she looks
protecting our self esteem. In a May 2006 reportfor when considering a script. “Nothing
entitled, “Why We Lie,” writer Robinprejudices me more quickly against a writer than
Lloyd observes that lying helps us “to lookbad grammar, spelling, or punctuation,” she
good both to ourselves and others.”says. “Format must also be clean and clear
This self-preservation is understandable. Ifand adhere, more than anything else, to a desire
there’s a 99 percent chance you’refor readability and visual sense.”
going to get a “no” when you queryWhy you might be doing it: Beyond talent, good
an industry pro (or worse, no response at all),writing results from two training essentials: the
who could blame you for wanting to find a waytechnical training a writer will seek in a structured
to get to “yes,” by whatever meanssetting (i.e., the classroom, an online seminar, a CD
possible?or DVD program), and what he or she takes
Don’t be that writer. If you want a careeraway from recreational, reflective reading.
in this business, don’t lie about who youTraining in a classroom setting can be expensive,
are, what you’ve done, whereand reading demands time and attention —
you’ve gone to school, who you know, etc.two rare commodities in our fast-paced,
Present yourself as honest, hard-working, andtechnology-crammed lives.
trustworthy. In other words, be the kind ofWithout the proper training, however, a script will
person you’d want to do business with.fall flat. As Frankel states, “[These] are the
Righting the wrong: If you’ve written afirst things I look for in a script: good writing,
great spec, it won’t matter thatwhich means technically good before I even start
you’re new on the circuit. When queryingto consider the merits of the ideas, and good
an industry pro, simply present yourself as a newform.” A script that veers too far from
writer with what you feel is a great story onacceptable in either area, she warns, “is
your hands, and ask if you can send over a copygoing to have an uphill climb to impress
of your script. If you’ve got what thatme.”
industry pro is looking for, your material will speakRighting the wrong: Learn your craft. Take a class.
for itself, and you’ll find the hype finds you.Read a book on the dos and don’ts of
Common Mistake #2: Leaving your hat in the ringscreenwriting. Study other scripts. Commit to
What it is: This mistake stems from not followingfinishing one work of fiction and non-fiction once a
up with an industry pro after you’vemonth. And don’t just read for enjoyment.
submitted your work for their consideration.Examine sentence structure, word choice, pacing
Susan Lockwood, a screenwriter from Southern— anything that will help you get inside the
California with optioned material, learned early onauthor’s mind and creative space. Become
that not following up can sometimes mean missinga student of the written word, and you might find
out on other opportunities to further your career.yourself mastering the art of storytelling.
But Lockwood often found making that call tooCommon Mistake #5: You’re a pretender,
daunting. “At the time, I just didn’tnot a contender
want to hear another ‘no,’”What it is: Just as it sounds, this mistake is made
she recalls. “Too bad, becauseby those whose abilities lay outside of the
‘no’ sometimes leads to ‘butscreenwriting ring but who, out of ignorance or
what else have you got?’”sheer determination, continue to slug away.
Why you might be doing it: Like Lockwood,Mistakes one through four presumed a certain
writers might not follow up with interestedaptitude for the art of storytelling and the craft
industry pros because the rejection they fear inof screenwriting, which could very well lead to a
this round — when someone has actuallysuccessful career in the movie business if a writer
taken the time to read your script — can besteers clear of certain common slip ups.
brutal.This last mistake makes no such presumption,
Fear of rejection at this stage in the game canand for many with screenwriting aspirations, it can
often stop a writer dead in his tracks.be a devastating reality. Yet it’s a hot
Don’t be that writer. In their new book,button among industry professionals, and so
“Ladies Who Launch: Embracingdeserves examination. “In reality, 99
Entrepreneurship and Creativity as apercent of all scripts we read are not worth the
Lifestyle,” authors Victoria Colligan and Bethtime,” Unk says, and is a major reason
Schoenfeldt reflect on this career-cripplingwhy industry pros refuse to read unsolicited
response. “Everyone gets stuck for amaterial. “We want to find screenplays
variety of reasons,” write Colligan andworthy of investing a small fortune. We want to
Schoenfeldt. “They may be paralyzed byread stories that knock us out of our
fear… or lack motivation.”chairs,” he says, but “it just
Beyond the fear is also the knowledge that, ifdoesn’t happen.”
someone wants your script, the phone will ring. IfWhy you might be doing it: When a movie is
you don’t hear back right away, however,brilliantly executed, with stirring actor
don’t assume the worst. In fact, industryperformances, breathtaking cinematography, a
professionals are inundated with requests to readflawless score, and a beautiful story line, it comes
new material, even as they juggle other projectsacross as effortless. Factor in the six- and
in various stages of development. Case in point:seven-figure incomes that those in the industry
Recently, an A-list screenwriter and producer whocommand, and to the aspiring screenwriter, selling
blogs anonymously as Unk, The Unknowna script looks like easy money.
Screenwriter (see for invaluable information andDon’t be that screenwriter. In fact, if you
tips on the trade), shared with me that last yeardon’t have the chops, it might be time to
alone, he spent an estimated seven work weeksseriously consider hanging up the gloves and
reading and writing coverage for scripts, all ofexploring other creative outlets.
which his company passed on.Righting the wrong: No matter where you find
No matter how busy, most industry professionalsyourself in your journey as an aspiring
will take the time to respond to your politescreenwriter, feedback from a reliable source will
follow-up phone call or email. This is a call youalways be your best indicator of whether or not
make no sooner than two to four weeks afteryou should even be in the ring.
submitting your script, and gives you anotherEvery good screenwriter has in his or her corner
chance to present yourself as someonean advocate — someone who calls things as
who’s considerate and professional, leavinghe sees them, and isn’t afraid to tell it
the door open for other opportunities that maystraight. This person isn’t a cheerleader, but
come along.a coach, teacher, professional writer, industry
Righting the wrong: How best to avoid leavingexecutive — someone who has first-hand
your hat in the ring? “Do the thing youknowledge of what it takes to succeed as a
dread the most first,” advise Colligan andwriter and who sees potential in your work.
Schoenfeld. “Make that phone call, craftI have been fortunate to have coaches in my
that email, and schedule that meeting… [it]corner who volunteer their time and expertise to
may move you in a new direction, even one youhelp me advance. I’m not there yet, but
did not expect.” And remember to takethe success I have experienced, and the people
every pass in stride, moving on with thewho have taken me this far, are reason enough
knowledge that you’re now one stepto stay in the ring, even when the odds are
closer to a ‘yes.’against me.
Common Mistake #3: Hanging on the ropesWherever you are in the process, now is a good
What it is: A fighter hanging on the ropes is not atime to step out of the ring and take stock of
pretty sight. Bloodied and beaten, but too dumbwhere things stand. Consider the five mistakes
or proud to give up, the boxer works to steadyoutlined here, honestly assess your aptitude, and
himself as he summons whatever’s left tosee where you can approve on your technique.
get back into the ring.Then, when you’re ready to make your
As a new screenwriter, shopping a spec aroundnext pitch, expect your finessed approach to
town can seem just as unforgiving, and manyknock ‘em dead… in a good way.