| The process of writer publishing comprises of the | | | | public. |
| following stages: | | | | Marcia Yudkin gives recommendations about how |
| - pitching potential publishers; | | | | to make your work look more attractive, prove |
| - approval by editors, signing contract with a | | | | that people need this kind of work with examples |
| publisher and publishing itself; | | | | of existing demand, doing research in relevant |
| - marketing campaign (books only). | | | | internet-resources. She avoids obvious steps, |
| In self-publishing the pitching is excluded and these | | | | trying to find original solutions. Thus, for scientific |
| are cases where the writer either applies for | | | | articles she suggests to use the style "catching a |
| publishing grants (applicable for scientific works), | | | | reader's eye" and metaphors. With magazine |
| looks for potential sponsors / lenders that may | | | | articles she advises to think about cover-worthy |
| be interested in the work's subject or uses his | | | | titles, which may significantly increase the chances |
| own money to publish. | | | | of success, to be original and not to try writing |
| A writer normally looks at self-publishing as a last | | | | about something already covered. |
| resort option, with the most important (apart | | | | With contacting publishers maintaining accurate |
| from marketing) part of the writer publishing to | | | | record of your submissions is highly |
| be successful pitching with tips on which available | | | | recommended. With some publishers it is said that |
| on 'Writer's Publish', 'Yudkin' and 'Writer's Market' | | | | no submissions are accepted without literary |
| and others. There is also no harm visiting writers' | | | | agent, therefore finding one may happen to be |
| forums and blogs such as 'Writer's Digest' where | | | | necessary. Also, agents may have much |
| useful information, tips and advice can be found. | | | | experience with presentation of work to the |
| As a starting point 'Writer's Publish' recommends | | | | publishers with chances of desired outcome to be |
| two main things to be done giving also some | | | | achieved better with them (provided that you |
| guidelines: | | | | chose a right person to represent you). |
| - finding a right approach in contacting publishers | | | | Literary Agents |
| and | | | | 'Writer's Publish' suggests to search for them at |
| - hiring a literary agent. | | | | the relevant literary events such as writers |
| On 'Yudkin', Marcia Yudkin, author of 11 books | | | | conferences, write them directly or some |
| (including "6 steps to free publicity" and | | | | contacts of yours may recommend you |
| "Persuading on paper") and 1,000 magazine articles | | | | someone appropriate. |
| shares secrets for successful writer publishing and | | | | Try: Literary Agents, Book Publishing Agent, |
| pitching publishers. Marcia advocates DIY approach | | | | Fiction Addiction, as a starting point. The internet |
| with energetic problem-solution attitude showing | | | | resource 'Guide to Literary Agents' is also good, |
| her entrepreneurial spirit in goal achievement | | | | with lists of agents and practical advice for dealing |
| process including successful publishing and | | | | with them. |
| marketing campaigns. | | | | On 'Writer Publish' it is advised to check carefully |
| Pitching to publishers | | | | the list of works that the agent arranged to be |
| Pitching potential publishers is a competitive | | | | published, not to sign contract until checked by |
| process. There is a guide about preparing right | | | | your solicitor and to be careful with agents |
| query letters for writer publishing with sample | | | | charging upfront fees for reading your work. Also, |
| letters provided - "The Writer's Digest Guide to | | | | the estimate fee of literary agents is said there |
| Query Letters" by freelance writer and editor | | | | to be at the level of 10-15% with any expenses |
| Wendy Burt Thomas. | | | | to be charged separately. Ideally the agent should |
| The site of Andrea Shavick (author and poet) also | | | | be a member of the Association of Authors' |
| provides a helpful guide for pitching publishers. | | | | Representatives, but Scott Hoffmann in his article |
| First of all, make sure you are contacting a | | | | "Is your agent legit?"on 'Writer's Digest' considers |
| publisher who may be potentially interested in the | | | | this factor as non-decisive so far as quality of |
| kind of work you are promoting. Then, in a pitch | | | | services is concerned, provided that good |
| normally a work description is expected, | | | | references are in place. |
| explanation why it was written and what | | | | Marketing (for books) |
| purposes it serves, describing the target | | | | Once the book is published the publishers normally |
| auditorium. For books also - competitors and | | | | expect that the writer participates actively in his |
| marketing strategy should be outlined; it is also | | | | work's marketing strategy. Writers having their |
| desirable to have influential referees from your | | | | web-sites also actively advertise it together with |
| field who could recommend your work to the | | | | their new books. |