| Book writing coaches have helped many authors | | | | the coach? Is he or she experienced in using public |
| succeed in writing their book, as well as providing | | | | relations, Internet marketing, social networking, |
| them with priceless assistance and information on | | | | webinars, and videos to attract publicity? Has the |
| how to attract publicity, receive maximum | | | | coach been successful in attracting attention from |
| exposure, build a brand, and develop a following. | | | | the media, including television, radio, trade |
| Authors turn to coaches for assistance because | | | | magazines, and newspapers? Each of these |
| while they might be good at what they do, they | | | | components will increase your exposure and help |
| know they don't have the experience, knowledge, | | | | you generate sales, increase your client base, and |
| network or tools required to break through the | | | | leads. Writing a book is a business, and a coach |
| publishing industry and receive their intended | | | | who is on top of the business and marketing end |
| results. | | | | of publishing will be vital to your success. |
| What do coaches offer? All coaches are different. | | | | 4) Style. Do you want your book writing and |
| They have different backgrounds, degrees of | | | | publicity endeavors to be fun? Do you want it be |
| experience, networks and contacts, personalities, | | | | painless and easy? Do you want to get it done |
| styles, and business and marketing skills. You want | | | | fast? Do you want it to be a learning process, |
| to find the coach who will benefit you and your | | | | where you'll gain boatloads of information about |
| book the most. | | | | the process? Your coach's style should match |
| How do you select a coach? Some suggest that | | | | yours. |
| you find a coach who is strong in areas where | | | | For example, if you want to have a blast writing |
| you are weak, creating an even balance across | | | | your book, consulting and working one-on-one |
| the board. For instance, if you want to write a | | | | with a coach, then you definitely will want a coach |
| book but just can't get started or tend to | | | | who is fun. Personality will really matter here. |
| procrastinate, the coach you select should be | | | | After all, if your personality clashes with your |
| extremely organized, persuasive, and able to keep | | | | coach, you might end up having a major |
| you on task and on schedule. On the other hand, | | | | breakdown in communication. If you want to have |
| if you are an excellent writer who has no trouble | | | | fun, find a coach who is fun to work with. If you |
| meeting deadlines, but you don't have a clue how | | | | want to get your book done quickly, find a coach |
| to market your book and attract publicity, a | | | | who is a no-nonsense, get-it-done leader who will |
| coach with a strong background in successful | | | | keep your nose to the grindstone. If you want to |
| book marketing and PR would be an excellent | | | | learn all you can along the way, find a coach who |
| choice. | | | | is patient and doesn't mind explaining the next |
| There are several areas of expertise, though, | | | | step, what you're doing, why you're doing it, and |
| that you should always consider when you're | | | | how you're going to accomplish it. |
| searching for the best book writing coach for you | | | | 5) Results. The bottom line for every author and |
| and your project. Here are the top five: | | | | his or her book is results, and if you're utilizing a |
| 1) Experience. Does your coach have experience? | | | | book writing coach, you want one who gets |
| How many years has he or she been coaching | | | | results. Has the coach helped other authors take |
| authors? How many books can they include in | | | | their book to bestseller status? Can your coach |
| that experience? Go one step further and | | | | help you get lucrative celebrity endorsements? |
| ascertain just how many authors and books in | | | | Does your book writing coach have a vast |
| your particular genre that coach has contributed | | | | network? How many people do they know and |
| to-then you'll get a good feel for the background | | | | can they tap into to increase your marketing and |
| and experience the coach can bring to you and | | | | publicity efforts? Do they have an inside track to |
| your book and if he or she will be a good fit. | | | | the media? Have they helped other authors |
| 2) Client Satisfaction. Client satisfaction is a huge | | | | increase their bottom line, exposure, client base, |
| factor in selecting a book writing coach. Ask | | | | profit margin, and sales? Has the coach been |
| potential coaches for references who you can call | | | | successful in booking speaking engagement, guest |
| or email to learn about their experience working | | | | television and radio appearances, and interviews. |
| with the coach. Testimonials are great, too, so | | | | Writing your book is just a small piece of the |
| don't overlook them. Unhappy clients usually are | | | | pie-you want a coach who has a proven track |
| not willing to provide a coach with a testimonial-at | | | | record of success in all areas. There's a lot of |
| least not one they would want to share. So, if the | | | | effort that goes into writing and successfully |
| coach has an impressive number of positive | | | | marketing a book-be confident that the coach |
| testimonials, you can be reasonably assured that | | | | you choose will turn your efforts into real, |
| their past services to authors like yourself | | | | measurable results. |
| resulted in a good experience, a good book, and | | | | As you can see, there are a lot of things to |
| good results. | | | | consider when selecting a book writing coach. Do |
| 3) Business and Marketing Know-How. Writing a | | | | your homework, interview potential coaches, and |
| book is a cost-center. Period. Therefore, you | | | | select the one who will provide you with the |
| want, and need, to partner with someone who | | | | results you really want. When you do, you just |
| can help you use your book as a client attraction | | | | might find that a good coach is the difference |
| and lead generation tool. How marketing savvy is | | | | between a good book and a bestselling book. |