| "body"> | | | | While getting published in the New York Times is |
| Posting articles online in free article directories, | | | | not going to be easy, small publications and local |
| creating pages on free Web 2.0 properties, building | | | | newsletters will usually gladly accept quality |
| your own websites, sending e-mails, posting free | | | | content that is interesting and informative to their |
| advertising, etc. is easy, fast, and cheap - no | | | | readers. Just remember, when writing for |
| doubt about that. However, many people who sit | | | | special-interest groups, customize your articles to |
| in front of the computer too much (that includes | | | | target those niches. |
| me) often forget that these are not always the | | | | What you need to do is to come up with an |
| most effective ways to get out the world about | | | | interesting angle or fresh approach, new ways of |
| you, your business, your products or services. | | | | doing things. Something that can be interesting to |
| What we need to keep in mind is that there are | | | | the readers. When writing articles or press |
| still plenty of people out there who read | | | | releases, don't make them sound like advertising. |
| newspapers and magazines more often than they | | | | For example, you may write about: |
| email, they don't even have a twitter account set | | | | 1. Write about something unique that you do in |
| up yet, so no, they won't be reading your tweets | | | | your business |
| any time soon. | | | | 2. Present a compelling personal story |
| And it does NOT mean that these consumers are | | | | 3. Provide a fresh perspective on a story or topic |
| not worth pursuing, as some of them may be | | | | of interest to a broad number of the audience |
| busy executives, who take magazines to read on | | | | 4. Write about a national or international story |
| planes, or baby boomers, who don't spend a lot | | | | from a local angle |
| of time in front of the computer, preferring to | | | | 5. Give your professional advice to solve a |
| watch their favorite news channel on TV or take | | | | common problem. |
| their grandchildren to the park (and maybe read | | | | 6. Write about something controversial, a celebrity |
| some newspapers there). | | | | or break-a-news story, tie it to your niche or |
| What I want to point out to you is that getting | | | | business, and submit it to the local papers, to |
| publicity in the OFFLINE world and publishing | | | | attract attention and build traffic. |
| articles in the print media is a great way to | | | | 7. Express an opinion about an issue raised in a |
| LEVERAGE your best content, broaden your | | | | popular TV-show show, a best-selling book or |
| audience and increase TRAFFIC to your website. | | | | blockbuster movie, tie it to your niche or business, |
| You can gain exposure, credibility, rise above the | | | | and submit it to the local papers, to attract |
| competition, plus it can open unexpected | | | | attention and build traffic. |
| possibilities for you and your business. | | | | These are just a few ideas to get you started |
| AND, it's not as hard as you may think. | | | | with article marketing OFFLINE. |