| Isn't it time to breakthrough barriers holding you | | | | you will also prioritize your activities. |
| back from achieving more income in your | | | | Step 4: Develop creative packages |
| business? What it takes to is confidence you can | | | | Packaging your services makes it easier for |
| do it, courage to take action, and a solid plan and | | | | clients to make buying decisions. The reason for |
| system to transform your business into | | | | this is think about your services you provide, and |
| something special. | | | | this includes paid-for services, as well as ones you |
| Achieving extraordinary results in your business | | | | provide for free, such as telephone and email |
| requires you to open up your mind, and do things | | | | support, a free consultation or needs analysis, etc. |
| differently than the way you've become | | | | It becomes quite a long list, doesn't it? Now, try |
| accustomed in the past. To help you start the | | | | to sell these services to your potential clients. It |
| New Year in a powerful way, I am sharing with | | | | becomes confusing, and overwhelming to your |
| you seven powerful steps you can follow to | | | | clients, as well as to you. The end result is a |
| make 2010 a spectacular year for you and your | | | | buying decision is delayed or never happens. |
| business. | | | | Packaging your services makes it easier for your |
| The seven steps to follow to achieve a business | | | | potential clients to conceptually understand what |
| breakthrough in 2010 are: | | | | your offerings are, makes it easier for them to |
| Step 1: Discover you authentic brand identity | | | | make a buying decision, and it makes it easier for |
| Step 2: Clarify your market niche | | | | you to sell your products and services. Offering |
| Step 3: Design a profitable business model | | | | three different levels of packages, at three |
| Step 4: Develop creative packages | | | | different price points, also offers more |
| Step 5: Raise your fees | | | | opportunity for your clients to say yes to your |
| Step 6: Build your credibility | | | | offerings. |
| Step 7: Increase your list of leads and prospects | | | | Step 5: Raise your fees |
| Step 1: Discover your authentic brand identity | | | | Many entrepreneurs give away too much of our |
| Many entrepreneurs struggle with discovering their | | | | personal services for free, and I have to say I |
| brand identity, which is something that | | | | have been guilty of this for years. We give away |
| communicates who they are, and how they want | | | | free coaching, free consulting, free design work, |
| to position themselves to their market, relative to | | | | and then we wonder why people don't buy. |
| all other brands. Without a brand identity, you look | | | | The best way to raise your fees is to determine |
| flat and lifeless to your market, and don't | | | | the value of the results you offer your clients. |
| communicate a personality or clear message to | | | | This will convince you to change your fees |
| attract the right clients you will buy from you. | | | | overnight! |
| Your authentic brand identity captures the | | | | For use coaches and consultants, we typically do |
| essence of who you are, communicates your | | | | a needs analysis and assessment, by which our |
| values, personality, and what you stand for to | | | | client then knows exactly what needs to be done |
| your market niche. By successfully communicating | | | | to fix the problem. This has to stop, because you |
| your brand identity, you will attract your ideal | | | | are giving away your coaching and consulting for |
| client, the person most likely to buy from you. | | | | free. To have confidence to increase your fees |
| Also, what this means, is you will repel people | | | | you must first determine the value of the results |
| who do not have anything in common with you, | | | | you create for your clients. A simple way to do |
| and will probably never buy from you. | | | | this is brainstorm a list of thirty results clients can |
| Examples of strong brands and their archetypes | | | | expect by working with you. Those results for |
| we all know are Levi Jeans-Explorer, Lady | | | | your client could be: |
| Diana-Innocent, Nike-Hero, and Tom Petty-Outlaw. | | | | - Raise your fees so you can potentially double |
| Archetypes evoke strong, deep emotions that | | | | your income in 2010 |
| everyone can connect to, and understand. The | | | | - Learn a sales process that gets people to |
| twelve ancient archetypes and primary attributes | | | | effortlessly say "Yes" to your offers, making you |
| associated with them are: | | | | more sales, a higher conversion rate |
| 1. The Innocent - Wholesome, pure | | | | - Identify your brand archetype so you |
| 2. The Explorer - Seeker, adventurous | | | | authentically and easily communicate who you are, |
| 3. The Sage - Thinker, philosopher | | | | and take out the guesswork about how to brand |
| 4. The Hero - Warrior, change the world | | | | yourself |
| 5. The Outlaw - Rebellious, liberated | | | | - Identify the right words to use to attract your |
| 6. The Magician- spiritual, holistic | | | | target market |
| 7. The Regular Guy/Gal - Not pretentious, straight | | | | - Increase confidence and eliminate doubt |
| shooter | | | | Think about the top result your client ultimately |
| 8. The Lover - Seek True Love, intimacy | | | | wants to get from working with you, such as |
| 9. The Jester - Playful, trickster | | | | 'increase income,' and quantify the result, if you |
| 10. The Caregiver- selfless, compassionate | | | | can. |
| 11. The Creator - Innovative, artistic | | | | Step 6: Build your credibility |
| 12. The Ruler - Leader, confident | | | | Another way to charge higher fees is to build |
| Which archetype are you? Think about these | | | | your credibility, by being known and sought after |
| twelve archetypes, their related attributes, and | | | | as an expert in your field. The more people who |
| determine which one resonates most with you. | | | | know about you be seeing, hearing, and reading |
| Step 2: Clarify your market niche | | | | about you in different places, the easier it will be |
| One of the biggest mistakes that entrepreneurs | | | | for you to command higher fees. There are a |
| make, without fail, is they don't have a clearly | | | | number of ways to build your credibility, including: |
| defined target market. They think they do, that it | | | | - Submitting press releases |
| is women business owners who have a service | | | | - Being interviewed by a reporter |
| business, or work-at-home moms, or people who | | | | - Speaking in public |
| have household incomes of $150,000 or higher, or | | | | - Conducting teleseminars |
| businesses involved industry "X." This information | | | | - Being a guest on other peoples' teleseminars |
| tells you very little about the buyer, how they | | | | - Writing and publishing articles |
| make buying decisions, what motivates them to | | | | - Writing and publishing a book |
| buy, and what values are important to them. | | | | - Posting entries on popular blogs |
| Lack of clarity about your target market will keep | | | | - Becoming active on social media networks, such |
| your income level stuck at its current level, no | | | | as Twitter and Facebook |
| matter how hard you market. The reason is | | | | Not only are these activities powerful ways to |
| without a clearly defined market, you are | | | | build your credibility, but they are also easy to do. |
| marketing to everyone, and not reaching anyone. | | | | Pick a few activities to focus on, build your |
| It is imperative to determine exactly who your | | | | credibility and celebrity, and raise your fees. |
| market niche is, and where you can find them. | | | | Step 7: Increase your list of leads and prospects |
| You need to know your market niche so well, | | | | Be increasing your credibility and celebrity, this will |
| that if you pass this person on the street, or you | | | | give you an opportunity to increase your list of |
| drive by their company, you can identify they are | | | | leads and prospects, people who may buy from |
| your ideal clients. | | | | you. Make sure you have a way to capture leads, |
| Step 3: Design a profitable business model | | | | people who are interested in learning more about |
| Most entrepreneurs' business models don't work, | | | | your products and services. Without a way to |
| simply because they consciously have never | | | | capture leads, you will have no way to follow-up |
| thought out a well-defined business model. A | | | | with them, and they will be gone forever. |
| business model is simply what activities you do to | | | | Once you capture a lead, have a very strong |
| make money in your business. | | | | follow-up strategy in place. Following up means |
| Here are two some quick ideas how to create a | | | | determining how you will stay in touch with your |
| better performing business model: | | | | leads, and how often. Some ways to stay in |
| 1. Decide on three core ways you will be paid for | | | | touch and follow-up are through an ezine |
| your topic, such as through teleseminars, | | | | publication, direct mail, thank you cards, birthday |
| workshops/retreats, and coaching programs. | | | | cards, special offers for customers only, email |
| 2.Decide what percent of your income will come | | | | promotions, or calling and emailing directly, etc. |
| from each of these three core activities. | | | | These seven powerful steps will position you to |
| By doing these two simple steps, you will gain | | | | transform your business, and achieve spectacular |
| clarity about the activities you must focus on | | | | success in 2010! |
| doing in your business to generate income, and | | | | |