| Strategic Internet Marketing means attracting | | | | an 'Aha!' Moment Just When You |
| clients to your website. Many e-businesses have | | | | Need It" |
| built huge successes on a foundation of | | | | Mary Lynn, of The Writers Center, calls her |
| teleseminars. | | | | novel-writing class, "Write your novel --in one day!" |
| But to win with teleseminars, you have to avoid | | | | A class on the business of creativity was |
| these 7 traps. | | | | re-named, "As you earn more, keep more!" |
| (1) Charging too much or too little. | | | | (5) Turning the class over to your Inner Grinch. |
| Charge nothing and you may attract sign-ups, but | | | | Focus on moving to something wonderful, not |
| they're often no-shows. Someopenly search for | | | | avoiding something horrible. |
| content they can use in their own classes. Many | | | | "Most businesses fail! Will yours be one of |
| will disappear assoon as you ask for a dollar. | | | | them?"becomes |
| Many marketers start with no-fee classes and | | | | "One percent of home businesses will gross six |
| then charge as their reputation grows. | | | | figures this year - and yours can beone of them!" |
| But when someone finds your class for the first | | | | Of course, you must be able make that claim |
| time, she or he may beunfamiliar with what you | | | | honestly and ethically -- and a fewtestimonials |
| offered before. And the whole dynamic of a class | | | | wouldn't hurt. |
| willchange when you charge even a small fee. | | | | (6) Being too modest and humble to take charge |
| (2) Choosing a ho-hum topic. | | | | of your own teleclass. |
| If you can frame your subject to show that you | | | | Be prepared to cut off long-winded questions and |
| will help people make money,lose weight and/or | | | | participants who want to give |
| find a soulmate, you'll attract more motivated | | | | "advice" to other callers. |
| participants. | | | | Stay focused, organized and on topic. Make sure |
| (3) Wasting time on the call. | | | | everyone has a chance toparticipate -- not just |
| Remember participants pay with their time, | | | | the most proactive callers -- but I wouldn't |
| whether or not you charge forparticipation. Ten | | | | forceparticipation. I believe participants have the |
| minutes for a sales pitch, ten minutes for roll call, | | | | right to "lurk" silently. |
| twenty minutesfor participants to "share" why | | | | (7) Not using your unique personality. |
| they're here. Now you've got twenty minutes | | | | "June" has such a charismatic personality that her |
| todeliver content. | | | | classes would fill with eagerprospects if she read |
| Better to plan on fifty-eight minutes of value with | | | | the phone book aloud for an hour. |
| a one-hour class. You can followup with an email | | | | "Bill" has such weak, tentative delivery that his |
| to remind participants who you are. | | | | classes actually turn away prospectswho love his |
| (4) Creating sleepy titles for your teleclasses. | | | | website. |
| My course "7 Best-Kept Secrets of | | | | Teleclasses can be fun for both leaders and |
| Client-Attracting Websites" generates | | | | participants -- and there's no moreconvenient way |
| moreinterest than ""How to Write Copy for Your | | | | to learn information. Once you get going, you |
| Website." | | | | may be hooked onexcitement. And you'll be |
| And that's not as sizzling as it could be. | | | | surprised at how many participants become |
| A problem-solving class might be called: "Creating | | | | clients overthe next two years. |