| t Semantic Indexing, otherwise known as LISI, is | | | | carrying out the search Google would not exist. |
| an integral part of Google’s search engine | | | | Google’s use of LSI makes sure the |
| algorithm that determines not only the listing | | | | company is providing its customers with as good |
| position of your web page in the Google search | | | | as service as it can. |
| engine results pages, but also whether or not it | | | | My website offers different examples of |
| will be listed at all. | | | | contextual relevance, such as how the keyword |
| Right off, let me first say that nobody can | | | | ‘the history of locks’ can one of |
| produce LSI-compliant content: there is no such | | | | three different things that could not be |
| thing, because LSI is a concept connected to the | | | | distinguished by keyword-stuffing. The same is |
| analysis of text strings in order to determine their | | | | true of the term ‘German |
| true meaning. It is properly referred to as latent | | | | Shepherd’ another commonly used |
| semantic analysis (LSA), although Google uses the | | | | example. Are you seeking information on dogs or |
| term latent semantic indexing because it is being | | | | how Germans look after their sheep? Is an |
| used to index your web pages. | | | | Alsatian a dog or a person? |
| However, you can use the general sense of the | | | | Google had initially been using the concept of |
| concept in respect of the way you write the | | | | semantic analysis (‘semantic’ |
| content of your web pages, and your use of | | | | refers to the meaning of words) in their Adsense |
| contextual relevance to the search term being | | | | program, where it was used to determine the |
| used by Google users seeking specific information. | | | | type of adverts to place on users’ web |
| In explaining how this is done, therefore, I do so | | | | pages according to the topic of the page. |
| with apologies to the purists of LSA who | | | | However, people began making thousands from |
| correctly claim that a web page cannot be | | | | Adsense by automatically generating pages of |
| LSI-compliant or that LSI can be used to improve | | | | meaningless text into which any keyword could |
| your on-page SEO. | | | | be inserted and make sense to the reader, thus: |
| Let me explain the meaning of contextual | | | | "Information on KW can be found all over the |
| relevance by giving you an example. It is a simple | | | | internet, KW being the subject of many online |
| example, and perhaps contrived, but it does | | | | searches. There is a large number of websites |
| explain the concept, and also how you can apply it | | | | providing information on KW, and an equally large |
| to improve the listing position of any web page | | | | number of people using KW as their keyword in |
| you apply it to. We shall consider a Google user | | | | their Google search." |
| seeking information on ‘how to | | | | That’s just a brief example, but you could |
| write’. | | | | use any keyword you can think of as |
| How to write what? Check up any keyword | | | | ‘KW’, and entire web pages would |
| analysis tool you wish to use, and you will find | | | | be generated by software designed simply to |
| that the keyword ‘how to write’ | | | | enter a keyword of your choice in place of KW. |
| is a very popular one, and it is very easy to use | | | | Many of these sites received top listings because |
| it as the main keyword in a web page on writing. | | | | the algorithms were predominantly keyword |
| In fact a keyword used by you on your website | | | | orientated, and endless repetition of a keyword |
| is no more than a means of you informing search | | | | would almost guarantee a high listing. I did it |
| engines of the topic of your web page, and is | | | | myself: I would have a list of 5,000 keywords |
| hopefully the same as the search term being | | | | generating 5,000 single page-minisites from one |
| used by the search engine user. | | | | template. You don’t need many clicks to |
| However, the question is ‘how to | | | | add up the Adsense income from that many |
| write’ what? The visitor might be seeking | | | | pages. |
| information on how to write novels, articles for | | | | Google stopped it all with LSI. They applied the |
| directories, web page content or even newspaper | | | | concept of latent semantic indexing used in their |
| or magazine articles, and each of these require a | | | | Adsense program to their search engine |
| different approach and objective when writing | | | | algorithm, and overnight websites with no text |
| them. What the concept of LSI does is to look at | | | | related in context to the keyword were dropped. |
| the text in close proximity to the keyword and | | | | People’s income was decimated and their |
| use that to determine its meaning. Thus, | | | | businesses destroyed - and probably rightly, |
| ‘newspaper’, | | | | although they hadn’t set the rules that |
| ‘novel’. ‘web | | | | had applied, just took advantage of them. |
| page’, ‘submission’ for | | | | Thus, to be listed for ‘article |
| example, can all be used in latent semantic | | | | writing’, you would have to make it clear |
| indexing to index your page in the correct | | | | what type of articles and what type of writing |
| category, so that the pages presented in the | | | | you were referring to. With the shepherd, you |
| SERPS give the search engine users the results | | | | would have to mention sheep or Alsatians or use |
| relevant to their inquiry. | | | | some means of making it clear what the topic of |
| The search engine’s true customer is the | | | | your content was. That’s LSI in action, |
| person using it for its intended purpose - to carry | | | | and while most people are still unsure what latent |
| out a search. You are not Google’s | | | | semantic indexing really means, and use the term |
| customer, and neither are all those advertisers | | | | wrongly, if you write your content naturally you |
| using Adwords, because without the person | | | | should be just fine. |