Pathfinder Press Digital Publishing fighting for the traditional new media value chain

Reference source that the move marked theInformation Center Director Cheng-Yong Liu
"Eleventh Five-Year Program for Culturalpointed out that the former are seeking a
Development" was announced, the traditionalpublishing a book of technical service providers
publishing industry, or is expected to once againseeking to be content with publishing resources,
be the focus of government support.but now they put Web Publishing sold the
Pathfinder Press Digital Publishing fighting for thecopyright of the original. Cheng-Yong Liu said the
traditional new media industry chain (HC printingworks of these networks are actually done by a
network with map)one-time sale of copyright, "publication number
Traditional publishers "lost" Electronic Book marketmakes it really easy to sell had nothing to do with
Transition from traditional publishing to digitalthem. Press also carries some risks."
publishing industry has become the consensusContent providers licensing fees are too low
policy of good all the major publishers haveAlthough the major publishers have started to
launched digital publishing projects.engage in digital publishing, but presented "much
Reporter's investigation, has traditional publishingcry and small" fields.
houses, such as the China Publishing Group willObject in many interviews, "You know that digital
have new moves, ready to build a large-scale,publishing is a general direction, but did not know
centralized platform for digital publishing products,how to get" the problem still plaguing many
to the original "books online" Demand Printingtraditional publisher. Reporters found that in these
Network, "Eastern" database full integration to atraditional publishing, the case will set a good 3 to
new platform. The Chinese Writers Publishing4 digital publishing sector, and some publishers
House, Spring Arts Press, Anhui Media Group, alsohave even those who have not specifically
have positive attitude, or set up digital publishing,responsible for.
digital publishing projects, or launched.Press writer Hu Wen Jian, deputy director also to
Industry told the "Daily Economic News" reporter,the "Daily Economic News" revealed that at
traditional publishers have set foot in transition,present the club has just started digital publishing
because digital publishing digital-based technologyproject, but the specific projects to do and how
enterprises develop fast, is applied to theto do all which need further discussion and
traditional publishing increasing pressure, theresearch. Hanzhong Liang said spring literary
current in the digital publishing , traditionalpublishers want to copy from the Chinese
publishers have been far behind.network model, by doing web site to promote its
Reporter in the interview process, conventionaldigital publishing business, but the model can
publishers e-book publishing market share ofactually profit remains to be seen. Forced by the
relatively small, only about 10%, other 90% sharepressure of business, currently have to first focus
of the four major e-book publishers have beenon the traditional publishing business.
Founder , Super Star, a scholar, the Chinese online"No money, no technology, no one, profit model is
occupied. As a result the traditional publishers arenot clear, these are traditional publishing in the
merely a provider of e-book content. Literaturedigital publication of the most difficult transition."
and Art Publishing Housetold a Beijing news:Electronic audio and video outside the research
community arts in recent years has been a badcommunity publishing branch network into the city
day too, the original publishers out of cultivation isoperations manager, said, groping down found
also the starting point of a grand Chinesethat channel impossible, technology is not familiar
literature's net "picked peaches." These authorswith the product difficult to market, these
are no longer and they all signed a copyrightproblems have become traditional publishing into
contract, they turned to the Network Instruction,the digital publishing stumbling block.
said that this writer can gain from their works onBeijing Yimanderui Technology Co., Ltd. Chief
a network share.Executive Officer Yang Hui told reporters in the
Commercially successful writer, Liu Zhen, said:digital publishing operations, all content and rights
"Now the network model of development moreare still the traditional publishing houses to
and more mature literature, whether or publishingcomplete, and Technical Services provide the
network, after which side to me as long as thetechnical platform, so that industry can bigger. But
high royalties, where my work starting on. "publishers do not think so, looks good in this
Literature and Art Publishing Housespring HanzhongCooperation , The licensing fees are too low for
Liang told reporters, publishing resources, andtraditional publishing has been "unwilling."
readers of limited resources, art class, publishersLast year, the China Publishing Group and Peking
are faced huge impact from the networkUniversity Founder Group signed a strategic
literature. He further explained that the startingcooperation agreement. The two sides will in the
point of the Chinese network can advance fundsfield of digital publishing technologies, products,
that publishers do not have the advantage, butsolutions and so on in-depth cooperation in the
also result in the loss of some writers resources.hope that joint planning group based publishing
On the other hand, as the young readers ofsolutions for digital publishing. However, according
literary books to buy large, the impact of theto report, the current business-related and not
network to read Press also divided up thereal progress.
traditional large readership.Cheng-Yong Liu believes that the field of
Moreover, Shanda Literature Limitedtraditional publishing, publishing is undoubtedly the
super-traditional book editor En had said in anleader, what a book should be out, how many
interview the next big literary website to sell theircopies to buy for whom, given how much the
books, said that the pricing of electronic paperprice, these are the publishers can be their own
book only 1 / 3 to 1 / 2, so save printing costsdecision. However, in the era of digital publishing,
and the costs of all levels distributors, the sale ofpublishing houses have become a weak content
every ebook, income equivalent to Press Sell 10providers, it is difficult to grasp the rest of the
paper books.industrial chain.
"This is a big impact on us!" The Commercial Press