Philharmonic Brand: Establish A Strong Brand Image To Create

Co., Ltd. was established in 1984, since thePhilharmonic has finally found a character of its
product entered the market, with unique designown brand endorser.
advantages and advanced management concepts,"Love sports, really happy," Philharmonic attitude
have achieved rapid development of the business.for life, for the movement of the interpretation
In terms of products has become a professionalof the classic comedy with Stephen happy,
basketball shoes, football shoes, running shoes,ordinary, in-depth heart same style.
tennis shoes, casual shoes, sports shoes andNews articles Philharmonic after 20 years of ups
sports etc. series of clothing mainly to sportsand downs, Accumulate, since 2003 the rapid
bags, caps, socks, glasses, protective gear, ballsgrowth stage, and gradually the peak of the
and many other series supplemented by sportingindustry step by step forward. May 2004,
goods chain.Philharmonic in Shanghai held an unprecedented
  In personnel and business, the Philharmoniclarge-scale press conference. The conference, on
after nearly twenty years and currently employsthe one hand the public face of a high-profile
more than 4,000 people have 6 automaticmedia announcement with Stephen Chow signed
production lines, and the introduction of advancedcooperation of Mr., on the other hand to operate
machinery and testing equipment importedthe industry announced a comprehensive brand
footwear has been adopted international qualityPhilharmonic began, is generally considered a
management system standard of ISO9001-2000milestone in the history of Philharmonic important
quality system certification and accreditation,meeting.
security products of high quality production.During the meeting, more than 1,500 music fans
Since 1992, was famous product Philharmonicfrom around the country participated in the sale
product experience, the best-selling products,of the elite discuss the issues that they and the
quality reliable product, free products and manysenior leadership Philharmonic common vision on
other national awards, and in 1998, thethe Philharmonic's long development plan, and at
Philharmonic shoes become the designatedthe macro-and micro-architecture implementation
product and the Chinese Athletics Associationof the broad consensus reached. In addition, more
National Long Distance Team specifies shoes, wonthan 40 professionals from the country, the public
the society's widely recognized and consumers.authority of the media tracking agency reported
Philharmonic now has more than 3,000 salesthe event the Philharmonic, and the first time
outlets nationwide and more than 30 offices inafter making a detailed report significantly positive,
2004, annual sales of more than 3.5 million pairs.which has aroused widespread concern.
At present, the Philharmonic has maintained theAdvertising articles Power of the media is infinite,
cause of the rapid development and growthPhilharmonic on the road in the brand know that,
momentum.since 2000, Philharmonia has been accumulated for
20 years, a short span. The difficult early days,the cost of advertising more than 50 million yuan,
the rough road of development, 20-year wind,involving the media include a number of CCTV
frost, snow and rain, Philharmonic has beenChannel, Hunan Satellite TV and a number of
working in the journey, hard work. Accumulate indomestic heavyweight film media agencies, while
2004, the brand Philharmonic had a long hardstill a year of professional, popular newspapers
journey ushered in the glorious history of theand magazines published hundreds of articles
development milestone year. With Stephen Chowrelated story. Key areas of marketing in the
grand Mr signed Philharmonic to build a centerPhilharmonic, all kinds of outdoor signs, light boxes,
opening of the Shanghai market, the brand wasvehicle advertising is also the Philharmonic in
renamed after the operation, Philharmonic a linkrecent years, the main form of advertising.
and one, step by step to the pinnacle of theProved an effective advertising plan for the
domestic sports industry toward nationalization.Philharmonic to open up the market further to
"Love sports, really happy" that, with thecreate a good atmosphere, laying a solid
Philharmonic were relentless pursuit and efforts tofoundation.
achieve eternal heart Philharmonic will peakMarketing articles
between the sport of dreams.A variety of promotions that directly affect one
Article image Philharmonic beginning from the startof the important factors of marketing,
not given up on their own Image, has Junxia fromPhilharmonic since 2000, to explore innovative and
countries such as Middle and Long Distance Worldeffective form of country-wide promotion and
Championship team, to influence a generation ofachieved a good market returns. 2003 Dry
young flowers band, always looking for the bestDragon, promotional text messages in 2004, won
fit Philharmonic Philharmonic brand personalityawards, visit the Hong Kong Philharmonic for free,
Ambassador endorsement, in 2004, when the"easy to see through, double happiness", "answer
Philharmonic is pleased to announce the Hongto win the Olympic Award" and other activities,
Kong comedy star Mr. Zhou Xingchi endorsementare among the majority of consumers has
contract, all love sports, love life advocatescaused a tremendous response, creating excellent
excitedly spread the news Philharmonic:sales results.