| Choosing your business name is critical. Read | | | | - Think of a catchy name if you can but if in |
| through our article for 9 tips to help you make | | | | doubt, leave it out |
| the right decision. It is just so important that you | | | | - Check domain names to see that the one you |
| get it right, and there are many reasons why you | | | | want or one that you can set up to relate to |
| need to give it so much thought. | | | | your business, is free. It is ideal if your domain |
| Copyright (c) 2009 Kaye Dennan | | | | and busines name match, but that is not always |
| When you first meet a person usually their face is | | | | possible. Often though, all you need to do is make |
| the first thing you see, and so too it is with a | | | | a very small change to get a domain name |
| business name. Especially in our technological world | | | | accepted |
| today, and with a work at home business, your | | | | - Check the name register to see that the name |
| business name more often than not will be the | | | | is available for use. This job is a priority. VERY |
| first introduction of your business to a new client. | | | | IMPORTANT before you start printing stationery |
| A habit most of us have is to form pre-conceived | | | | and packaging. If it is free, register it. |
| ideas about a person, a business, a sport and | | | | Choosing the right business name will make a |
| other things. This will also happen with your | | | | massive difference to the presence of your |
| business. | | | | business and the ability of clients to remember it. |
| HOW DO YOU DECIDE ON A NAME | | | | When you have decided on your business name |
| -Your business name should have a uniqueness all | | | | pay for a graphic designer to design it into a logo. |
| of its own | | | | Logos are great for business because once you |
| - If you have a very good reputation you could | | | | get known you can use just the logo on |
| use your own name in the business name, but | | | | packaging, badges, cars and the like. Owning a |
| keep in mind that if you want to sell the business | | | | work at home business needs more work on the |
| at a later stage this could be a draw back with | | | | marketing side of the business as you do not |
| buyers saying that YOU are the name of the | | | | have a 'face' (shop front), that is why your logo |
| business and therefore not want to pay as much | | | | can be so valuable as it can become the 'face' of |
| for the business. | | | | your homebased business. |
| - It should epitomise your business activity | | | | Color is very important when it comes to |
| - Be aware of choosing a business name with | | | | attracting the attention of your buying customer. |
| geographical names in them because at a later | | | | How many times have you walked through a |
| stage, as your business grows, this could limit | | | | shopping centre, down the street, or through a |
| your business marketing area | | | | market and been attracted by a color. Sure, you |
| - With so much business being done on the | | | | may not have gone over to have a look at the |
| internet today it pays not to play around too | | | | product because you did not want that particular |
| much with the spelling of your business name. | | | | item, but it did attract your attention. Remember |
| Unless you are going to do something like: daze | | | | this when packaging, setting up displays and |
| for days. I wouldn't suggest: 4mating for | | | | anything to do with promoting your product. |
| formatting | | | | Write down every conceivable name you can |
| - Keep the name reasonably simple and short. | | | | think of, with every derivative, and ask friends |
| You can always have a sub-title to describe your | | | | for their opinion. Get them to do a vote on the |
| business. For example: | | | | ones you think are the most appropriate and tell |
| BELLA ENVIRO LANDSCAPERS | | | | you why they think that name is the best. |
| Creating Eco Friendly Gardens. | | | | Question every name you choose and make sure |
| Logo: BEL | | | | that it tells your customers exactly what you do. |