| If article writing is getting mundane or if you are | | | | search is done by tying in a keyword or phrase |
| at the early stages of your writing career, setting | | | | which then targets material on the web. If you |
| a challenge for yourself can spice up your routine | | | | can raise your search engine optimization (SEO), |
| and teach you a thing or two along the way. If | | | | then you will be found higher on a SERP. Your |
| you are seeking a challenge, here are a two for | | | | challenge is to research the most appropriate and |
| you to try. | | | | most effective keywords and phrases and then |
| (1) Write an article or two directly to your | | | | insert them in your article. Keywords are best |
| audience. In other words, see what the latest | | | | when used in your title and keyword phrases are |
| discussion is from your audience and deliver an | | | | best in the body - unless you can create an |
| article addressing these issues. For example, you | | | | effective title around a keyword phrase. This is a |
| can visit online discussion forums, blogs and chat | | | | great way to learn how to market your website. |
| rooms and see what people are talking about. If | | | | Just like any other profession or trade, setting |
| you have a particular genre that interests you the | | | | writing challenges can brighten your daily routine. |
| most, such as the financial markets, then visit | | | | Challenges are an intense way to learn a new skill. |
| those types of discussion sources. This type of | | | | There are hundreds of challenges you can set for |
| research will make your articles more cutting | | | | yourself. I have mentioned just two above. Try |
| edge and can also help you develop and maintain | | | | to be as cutting edge and relevant as you can by |
| a following. If you run a website, it is also a great | | | | listening directly to your audience. You can also |
| way to market your target audience. | | | | challenge yourself to increase your exposure on |
| (2) Challenge yourself to attain the number one | | | | internet search engines. Even if you fail to reach |
| position on search engine result pages or SERPs. | | | | the number one slot, you are sure to benefit |
| SERPs are the result pages you will find after | | | | from such a challenge. |
| conducting a search on Yahoo or Google. Such a | | | | |