| If you've been thinking about writing a book for a | | | | their business; |
| long time, then you're definitely not alone. It's one | | | | 96 percent generated more clients; |
| of those projects that can easily be put off so | | | | 94 percent generated more leads; |
| more immediate things can get done. I know I | | | | 87 percent could charge higher fees; |
| tend to put things off (especially big things) unless | | | | 87 percent attracted a more desirable client base; |
| I have a compelling reason to do it now. | | | | And 76 percent closed more deals. |
| For example, we've been talking about adding a | | | | One respondent even said she'd never had a |
| garage onto our house since we moved in (years | | | | shortage of clients since writing and publishing her |
| ago!). We never had a compelling reason to take | | | | book. These statistics have been out for a year |
| on such a big project until we found out we were | | | | or so, but they're still amazing! Particularly when |
| having another child. Then we knew we needed | | | | self-employed professionals, coaches, and |
| the extra space, and the garage became a | | | | consultants are looking for ways ensure long-term |
| priority. Now we have a garage! | | | | success for their business. |
| A client of mine, another example, had put her | | | | A book has always been, and will always be, one |
| book off for years until she found out one of her | | | | of the most powerful marketing tools you can |
| colleague/competitors was doing a book. | | | | use to attract attention to yourself and your |
| Suddenly, she realized she'd be left behind if she | | | | business. I tell people all the time, "Nothing says |
| didn't get hers done too. As silly as that may | | | | 'expert' like a book." It not only helps you get out |
| sound, it's a pretty compelling reason to stop | | | | there, but it also allows you to share your |
| thinking and start doing. | | | | experiences and expertise with more people who |
| Today, for many self-employed professionals, the | | | | really need your help. |
| biggest priority on our list is getting clients and | | | | So what can you do right now to make progress |
| taking action to ensure our business stays | | | | and get your book done? Start with one small |
| successful for the long-term. For many, the past | | | | thing. Pull out your calendar and schedule an hour |
| year or so has been a real struggle, and those | | | | of writing time. Take twenty minutes to |
| who've survived the downturn don't want to do | | | | brainstorm everything you want to cover in your |
| that again. If this sounds familiar, now is the ideal | | | | book. Flip to a fresh page in your journal, let your |
| time to get your book done so it can work for | | | | imagination go, and free-write your big vision for |
| your business as a long-term client attraction | | | | your book-including celebrity endorsements, |
| strategy. | | | | national TV appearances, and raving book |
| Authors-all coaches, professionals, consultants, and | | | | reviews. |
| speakers-surveyed by RainToday for The | | | | Do something that brings you one step closer to |
| Business Impact of Writing a Book reported that | | | | getting that book done--FINALLY! A book with |
| writing and publishing a book made a huge | | | | your name on it is a marketing heavy-hitter. But if |
| difference in their visibility, income, and business | | | | you never write it, your book won't ever work |
| success. | | | | for you and your business. So get moving! |
| 96 percent said having a book positively influenced | | | | |