| When you write an E-Book you can't win | | | | qualified to write about this problem and give |
| someone over using a fancy title and pretty | | | | some answers? Ask yourself this question while |
| cover picture alone. Once you get them | | | | writing the second blurb and you'll do well. Just |
| interested they can't go and read the first and | | | | don't make it very lengthy; it's a brief introduction. |
| last paragraphs, unless you put them up for that | | | | Normally these two blurbs are separate, but they |
| purpose. Because of this you will have a more | | | | can easily be combined into just one, or the |
| difficult time getting someone to buy your book, | | | | writer introduction can be moved to the inside |
| and so the blurb you write on the front will be | | | | cover. |
| more important. | | | | One idea that is occasionally done is to move the |
| If it's your eBook then you're in luck. The place to | | | | description blurb to the inside cover. The reasoning |
| start is with the problem you're solving. Every | | | | is that to find the description blurb you have to |
| non-fiction book should have a problem or set of | | | | open the cover, thus being one step closer to |
| related problems that it solves. Next look at who | | | | buying the book. The problem is that no incentive |
| the book is marketed at. You do have a reader | | | | is given to opening the book, and E-Books don't |
| profile, don't you? Using this you will decide how | | | | have covers you can open at your monitor! When |
| your blurb will be written, and using the problem | | | | writing an E-Book never do that, as it'll only |
| you will decide what the blurb will say. | | | | damage the possibility of a sale. |
| There are two purposes for the blurb. | | | | So now that we've described what each blurb is |
| The first is, quite simply, to get the reader's | | | | and what it does, the main question appears: How |
| attention and read what you've written about | | | | do you write a blurb? |
| your book. It acts much the same as the title, | | | | You can do one of two things: You can either |
| except giving a much more in-depth description of | | | | write down the problem your book solves, or |
| what's in your book. The potential purchaser is | | | | describe the potential reader's problem using your |
| attracted by the cover and the title. After they | | | | reader profile. The first one is easy; ask yourself |
| are done with those, they read the blurb and find | | | | "What problem does my book solve?" and you |
| out what it's about. If the blurb is interesting they'll | | | | have your answer right there, so long as you |
| read the description, and then, hopefully, purchase | | | | keep it short and sweet. The second one is a bit |
| a copy. | | | | more difficult but yields better rewards. |
| If the blurb doesn't tell enough about the purpose | | | | So, start with your reader's problem. Describe it. |
| of your book and doesn't appeal to the type of | | | | Make it so that they know they have the |
| reader you want, it's going to make you lose | | | | problem. Make them feel an emotion surrounding |
| sales. Yet without it you will also lose them. | | | | the problem; make them feel passionate about it. |
| There is often a second blurb, and this is, | | | | Then give them justification for these feelings. |
| surprisingly, the second purpose of the blurb. This | | | | Finally, promise them a solution to their problem if |
| one tells the reader about you, the writer. It | | | | they buy your book. It's best to avoid outright |
| doesn't mention anything about the book, instead | | | | stating what your solution is, but sometimes it is |
| it says why you are writing this; why are you | | | | necessary to prove that you have a solution. |