| A business book review is a great way for any | | | | of the book. You may also ignore the structure |
| consultant, sales professional or thought leader in | | | | of the content and just deliver the main points of |
| the business arena to demonstrate expertise and | | | | the book in your own words and sequences. |
| pre-sell products and services. This is particularly | | | | A great way to do this is to identify the author's |
| true when your business book review is | | | | stated goals for the book and share your opinion |
| syndicated online and gives the readers of your | | | | as to whether the author fell short, met, or |
| reviews an easy way to connect to a targeted | | | | exceeded their goal and why you think so. Don't |
| landing page or business presence online. | | | | be afraid to use this area to illustrate some of the |
| If you are an independent consultant, salesperson | | | | key concepts communicated by the author. |
| or consultative entrepreneur, you can use | | | | 4. What You Liked |
| business book reviews as a promotional vehicle | | | | Immediately following your summary of the |
| by offering them to targeted local community | | | | book's key concepts, you can share what you |
| publications or even trade specialty publications. | | | | liked or were impressed by (if anything). You'll |
| 5 Simple Steps to a Great Business Book Review | | | | generally have a broad selection of areas to |
| If you've never written a book review, here's a | | | | choose from: |
| template for writing useful business book reviews | | | | - Author tone, authority or approach |
| even if you flunked (or stumbled through) all your | | | | - Key concepts |
| high school writing classes. | | | | - Communication format of those concepts |
| 1. Attention-grabbing Introduction section | | | | - Use of examples, quotes, case studies |
| One of the realities of using book reviews in the | | | | - Sequencing of ideas |
| ways that I describe above is that they must be | | | | - Assessments, tools and extras |
| at least slightly entertaining or engaging by | | | | Any one of these areas can give you all the |
| themselves. As a matter of fact, they must be | | | | substance you need to engagingly communicate |
| engaging first before they inform. That's how you | | | | your impressions while giving your reader a strong |
| will get your book reviews consistently read. | | | | sense of what the book is about and how it tries |
| 2. Background (or context) | | | | to accomplish its purpose. |
| A book review is incomplete if you don't help | | | | 5. Dislikes or Holes in the book |
| your reader understand the context surrounding | | | | For both personal and promotional reasons, I like |
| the book. For instance, the author of the book | | | | to find something I dislike, or at least find a |
| might also be the head of an organization that | | | | deficiency within every business book I read. Even |
| sells services related to the theme of the book, | | | | with books that I am overwhelmingly impressed |
| or may be an outcast in the community of his | | | | by, I look for "holes" in the scope of the book...if |
| expertise (which may give the reader critical | | | | only as an exercise in intellectual acuity and critical |
| "extra information" that helps them judge what | | | | thinking. |
| they read). | | | | Always make sure you are being fair to the |
| One excellent reviewer I came across even | | | | author and displaying intellectual honesty when you |
| differentiates between the "background" and the | | | | use this tactic. It's not okay to just throw up |
| "deep background" of the books in this excellent | | | | anything for the purpose of having a "bone to |
| business book reviews. | | | | pick" with the author. |
| 3. The Book | | | | This last step is also a critical skill to master if you |
| In this section you break down the main | | | | write book and product reviews for online affiliate |
| components of the book. These break downs | | | | marketing purposes. |
| could be according to the parts or the chapters | | | | |